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LONDON CREATIVE AGENCY LAUNCH 'TROTIFY', A CROWDFUNDED INVENTION TO MAKE YOUR BICYCLE SOUND LIKE A HORSE

Startup creative agency Original Content London have launched a unique device made from wood and coconuts, which -in the style of Monty Python- allows cyclists to make the sound of a horse as they ride.

A tongue-in-cheek addition for the urban cyclist, Trotify arrives flat-packed for self-assembly. The device drives the two halves of the coconut shell together to produce a convincing 'clip clop' noise that warns any nearby pedestrians of the oncoming bicycle.

The creators have appealed to the online world to make their invention a reality, setting a target of 1000 pre-orders by Christmas.

Web users can find more information, including videos of Trotify in action, at Trotify.com where they can choose between payment tiers of £4.99 (tote bag), £9.99 (Trotify tshirt) and the full £19.99 which gives the donator a Trotify of their own.

About OCL: Original Content London is an innovation hub based in Shoreditch, London. Currently engaged in coordinating London's bid for Wikimania 2014 and producing online graphic novel The Clockwork Quartet, OCL was founded by entrepreneur Edward Saperia, formerly of Barclays Capital and TechHub.

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